Branding
Researchers receiving support from the research councils for energy research or training need to be aware of the branding guidelines that should be used when publicising and acknowledging their activities.
We are seeking to increase the visibility of the programme and to enable energy research activities from different themes to be grouped together with ease. This will highlight the 'bigger picture' of energy research within the Research Councils; demonstrating how RCUK is addressing and answering the big issues facing society as well as preparing for future challenges. In order to achieve this, all energy related research funded by the Research Councils as part of the RCUK Energy Programme needs to be ‘branded’ as such.
The Research Councils UK Energy Programme is an RCUK cross-council initiative led by EPSRC. It brings together the work of EPSRC, the Economic and Social Research Council, the Natural Environment Research Council, the Biotechnology and Biological Sciences Research Council and the Science and Technology Facilities Council. The Programme funds energy-related research and training across the Research Councils to address the international issues of climate change and security of energy supply.
Use of the Logo
For energy programme supported activities, we ask that the RCUK energy logo be used instead of individual research council logos in any publicity. It is through this branding that we can promote a whole-systems approach to energy research. Individual Research Council logos should not be used.
Acknowledgement
When referring to research funded under the energy programme, mentioning any individual research council is not required. If it is vital to refer to a specific research council please use the wording agreed across RCUK:
“The Energy Programme is a Research Councils UK cross council initiative led by EPSRC and contributed to by ESRC, NERC, BBSRC and STFC”.
Use of Sub-Brands
Prior to the energy programme identity being developed, sub-brands were already established such as SUPERGEN. We understand that some of these brands may initially be more recognisable than the energy programme and so they should be still be used but in conjunction with the energy programme branding.
